Users will soon have a updated setting that enables them to reduce the volume of AI-created media appearing in their feeds. This move comes as the service revealed that it presently contains over 1 billion content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This development aligns with a rise in content created by AI, driven by new AI video creators.
AI Proliferation Online
Studies have shown that nearly one in 10 of the quickest rising content creators on a competing service exclusively feature clips produced artificially. A large amount of this output is classified as mass-produced AI material, a label for inferior, factory-style content that is frequently nonsensical or surreal.
Our research shows that a lot of users enjoy content made with AI tools, from digital art to educational videos, and we intend to provide users the power to increase or decrease of that, according to their own choices,” said a company executive.
Volume and Proportions
The platform announced that there are currently 1.3bn videos on its network identified as artificially created. In total, over 100 m pieces of content are uploaded to the platform daily, making clips made by AI a relatively small part of its overall inventory.
Customizing Your Feed
Members will be capable of decrease or raise the level of AI content they watch by using the topic control setting in the platform and selecting “AI-generated content”. Further subjects that currently be controlled under the setting cover politics, clothing, aesthetics, and movement.
Content Labeling and Policies
The platform’s policies require creators to tag convincing artificially created content, and it forbids malicious AI impersonations of celebrities or crisis events. Any believable AI video that is not labeled can be taken down under its terms of service.
Furthermore, the platform will henceforth add an “AI-made” tag to content produced via its own AI tools, or identified by an cross-platform project for recognizing AI-generated material. This action is aimed to deter users from attempting to circumvent the tagging system.
Responsible AI Funding
The company is additionally establishing a $2 million AI literacy fund for professionals and groups to develop educational content about using AI responsibly. This initiative will support educational bodies focused on teaching coding and technology.
Platform Protection
TikTok has justified its moderation strategy, amid debate over plans to lay off a large number of content moderators in Britain. It is set to cut hundreds of positions in its content moderation department in London, with labor groups and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A senior executive clarified that people-led review would continue to be important, but AI can shield workers by removing the most graphic content before it gets reviewed by staff. The platform stated a notable drop in shocking and graphic content reviewed by content reviewers over the previous year due to intervention by its automated systems.
“We think that it’s essential to balance staff and AI to ensure user safety,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to reduce exposure to dangerous material as quickly as possible, which is where a extensive automated help is really helping us process content quickly.”
